Product Description
Abstract
In 2013 British telecom giant BT Group launched BT Law Ltd. Directed by the group’s claims processing unit in Sheffield, BT Law was one of the UK’s first “alternative business structures,” a regulatory innovation which permitted BT to offer comprehensive claims management services--including legal services--to external customers. It was the latest iteration of an ongoing experiment to determine if BT could successfully market its deep claims management expertise to other businesses, and in doing so, help transform BT’s legal function from a cost center to a profit center. How did the Sheffield team get this incumbent utility provider to go along with the experiment? Would they succeed? And what would clients, both internal and external, think about BT Law?
Learning Objectives
The case invites the reader to consider the impact of regulatory change on the delivery of legal services and innovation in the profession.
Subjects Covered
Management of Legal Departments
Setting
Geographic: U.K.
Industry: Law
Event Year Begin: 2009
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