Please note that each purchase of this product entitles the purchaser to one download and use. If you need multiple copies, please purchase the number of copies you need. For more information, see Copying Your Case Study.
Multinational Corporation's (MNC) new CEO wants to take a fresh look at the venerable company's intellectual property strategy and how IP can best generate value for the company. Students play the role of Dana Garcia, vice president of corporate strategy at MNC. Garcia is charged with creating a new IP strategy for MNC's cloud computing business line that will go beyond the traditional "sword and shield" approach. How can Garcia balance the need to protect the company's IP assets, while also selectively engaging in open source platforms and collaborative partnerships to bolster growth and enter new markets? How will IP aggregators affect the way the company should exploit and protect its IP assets?
Intellectual Property, Corporations, Strategy, IP Aggregators
For hard copies, please contact Lisa Brem: E-mail: firstname.lastname@example.org; Ph: +1-617-495-8689.
To obtain accessible versions of our products for use by those with disabilities, please contact the HLS Case Studies Program at email@example.com or +1-617-500-1038.
Registered members of this website can download this product at no cost. Please create an account or sign in to gain access to these materials. For more information about the Problem Solving Workshop at Harvard Law School, or to request a teaching note for this case study, contact the Case Studies Program at HLSCaseStudies@law.harvard.edu or 617-495-8689.