Many law firms have launched industry-focused marketing initiatives and client service groups. This case outlines global law firm Hogan Lovells’ effort that included both novel initiatives and significant investment. From creating a “charter” for all of the 2500+ attorneys at the firm to investing heavily in hiring industry experts, the firm experimented with how best to bring the “whole of the firm to the whole of the client.”
These efforts faced the ultimate test during the pandemic when a client sought help working with the UK government to produce vaccines in record time. How would the investments in the approach be realized and play out in this type of scenario? What changes to organizational structure and incentives were necessary along the sector journey? How does the firm measure whether or not the industry efforts are bearing fruit?
Professor Gardner teaches this case in the Harvard Law School Executive Education programs to highlight the benefits of collaboration.
Geographic: Munich, London, Paris, and worldwide.
Event Year Begin: 2020